Dave "The Anvil" Whitmore builds programmes around your actual life — progressive overload, honest coaching, zero fads. No beast-mode playlist required.
"Consistency beats intensity every single time. Nobody's ever needed a beast-mode playlist to deadlift twice bodyweight."
Ex-rugby prop turned strength coach. Dave's spent the last decade proving that people don't fail because they lack motivation on day one — they fail because the programme didn't fit their actual week. So every plan starts with your life, not a spreadsheet template.
No fads, no detox teas, no guilt trips. Just progressive overload, honest feedback, and a coach who'll notice if you skip leg day — and text you about it.
Every programme starts with your actual schedule and starting point — not a template with your name swapped in.
Goal: Strength
Twelve weeks to a confident squat, bench and deadlift — no matter where you're starting from.
Goal: Body Recomposition
Fully personalised programming, weekly form checks, and a coach who actually answers his phone.
Goal: Longevity
Coming back after injury, surgery or years away — rebuilt patiently, joint-first.
Max four people, all the accountability, none of the queue for the squat rack.
Weekly check-ins and video form reviews for anyone training outside Manchester.
Training for a specific race, comp, or "I said yes to a Tough Mudder" emergency.
Same process whether you're stepping into a gym for the first time or coming back after years off.
"I hadn't trained in six years. Dave didn't judge me once — he just built a plan I could actually stick to. Down three stone and I can finally do a pull-up."
"Most brutally efficient hour of my week. No small talk about his weekend, just work. Exactly what I wanted."
"Got me squatting again after two knee surgeries. I trust this man with my joints more than I trust my surgeon."
Every tier includes a free assessment. Cancel or pause with a week's notice, no tie-in.